Collaboration with Channels 6 (ABC affiliate) and 28 (Fox affiliate) is currently underway to put together a news/advertising campaign focused on the Veterinary Medical Center called "Healthier World for Animals." The main part of the campaign will run during the week of August 16: five 90-second news stories will be featured Monday through Friday during "Good Day Columbus" on Fox 28 and during the 5 p.m. news on ABC 6. For 10 weeks after the stories air, a series of five different :30-second commercials will run promoting the Veterinary Medical Center. Last week and this week, both stations are running about 85 :15-second teasers telling people to tune in for the news segments. The news segments will be available on their websites and we will link from the college web site as well.
A video production company is working to produce a "virtual tour" of the Hospital for Companion Animals at the Veterinary Medical Center that will be available on the web site the week of August 16. This video will help to eliminate client concern by de-mystifying what happens to their animals once they are taken into the exam rooms or specialty areas. It will also be placed on YouTube.
About the College of Veterinary Medicine at Ohio State
Founded in 1885, The Ohio State University College of Veterinary Medicine is ranked fifth in the nation and includes more than 1,000 faculty, staff and students in the Departments of Veterinary Biosciences, Veterinary Clinical Sciences, and Veterinary Preventive Medicine. The Veterinary Medical Center is one of the largest specialty referral centers in the world, with more than 35,000 farm, equine, and companion animal patients each year. A nationally-recognized ambulatory practice and teaching unit in Marysville, Ohio provides farm animal experience to every veterinary student, and the Food Animal Health Research Program in Wooster, OH focuses on detection, control, and prevention of disease. Located on the only campus in the country with a comprehensive medical center offering seven health sciences colleges, we admit up to 162 veterinary students per class, and offer a new comprehensive graduate program in Veterinary and Comparative Medicine as well as a unique Master’s degree in Veterinary Public Health, in partnership with the College of Public Health. http://vet.osu.edu.